Jaipur's cotton textile industry is navigating one of its most challenging periods amid global trade disruptions in 2026. Rising raw material costs, dye import issues, and export slowdowns are reshaping the ethnic wear market. Here's what's happening — and what it means for every woman who buys Indian ethnic wear.

Many brands are selling synthetic blends and low-grade fabric as pure cotton ethnic wear. 
At YAVASTRAH, we break down exactly what's happening in the market, how to spot real 
cotton, and why choosing quality over a low price tag is always the smarter investment.